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Cafe USA touts findings

Published on .

Food Court Entertainment Network, Astoria, N.Y., says research by A.C. Nielsen Co. gives evidence that Cafe USA, the company's place-based television program broadcast to food courts of shopping malls,"substantially increases viewers' awareness and, in many cases, actual purchases of advertised brands." Advertising awareness was up for all 15 brands advertised in its 30-minute magazine-format program cycle, the company said.

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