Cahners Publishing Co. plans a corporate advertising and marketing campaign, using ads in ad trade publications and direct mail to 15 market clusters. The estimated $1 million campaign is through Boston-based Ideate Inc. The theme is "Cahners. Where advertising is just the beginning," emphasizing the full range of marketing services the company can produce. The campaign coincides with the company's 50th anniversary.
Copyright January 1996 Crain Communications Inc.