General Motors Corp.'s Chevrolet division is expanding its relationship with Baltimore Oriole Cal Ripken Jr. The All-Star player will host a half-hour cable show, "Silverado Sneak Preview," on the Odyssey Channel starting Jan. 10. It will give a behind-the-scenes look at development of Chevy's newly designed Silverado full-size pickup. Chevy General Manager John Middlebrook said the program is expected to reach 30 million American households during the month it runs. Mr. Ripkin has had ties with Chevy since 1995.
Copyright December 1997, Crain Communications Inc.