×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Cal Ripken for Chevy trucks

Published on .

Chevrolet is expected to announce Tuesday that it has signed up Cal Ripken, Jr. as endorser for the General Motors Corp. division's line of trucks. The Baltimore Orioles shortstop is attracting wide attention as he closes in on Lou Gehrig's record of playing in 2,130 consecutive major league games.

Copyright August 1995, Crain Communications Inc.

In this article:
Most Popular