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CALCULATING THE COST OF A DEAD CZECH

And Other Current TV Commercials of Note

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Cost of a Dead Czech
Marketer: American Legacy Foundation
Brand: Truth Anti-Tobacco
Title: "Price Czech"
Agency: Arnold Worldwide, Boston

Answering the question that not many here have been asking -- How much is a dead Czech smoker really worth? -- is this latest broadside from the Truth anti-tobacco campaign. The answer, according to the spot, is $1,227.

New York Salsa Bashing
Marketer: Campbell Soup Co.
Brand: Pace Salsa Sauce
Title: "Branding"
Agency: Young & Rubicam, New York

Something of a carpetbagger product to the Southwest -- although started in Texas, it was acquired by Campbell Soup Co. in 1995 -- Pace Salsa's new spots portray it as a sauce so local it is beyond the comprehension of city slickers from New York. Curious approach for a product owned by a company headquartered in the grimy urban center of Camden, N.J. -- just 90 miles south of the Big Apple.

Phone Fashion
Marketer: LG Electronics
Brand: LG Phones
Title: "Shopping Spree"
Agency: Brand Buzz, New York

South Korea's LG Electronics is now pushing deeper into the U.S. market with its designer mobile phones. Noting that 'With cool designs and innovative features, LG mobile phones get just as much attention as anything else you're wearing,' this spot wanders clothing aisles where teenagers anguish over finding the exact 'look' in communications devices.

GE's Laser Warrior
Marketer: GE
Brand: GE Medical Technology
Title: "Fantastic Voyage"
Agency: BBDO, New York

If you haven't seen the 1966 sci-fi classic 'Fantastic Voyage,' then imagine a mix of 'Buck Rogers,' 'Star Trek,' 'Honey I Shrunk the Kids' and 'St. Elsewhere' and you'll have a sense of this journey into the far beyond of a living brain. And, as this highlights GE's real technology, it also makes you hope that your own surgeon doesn't daydream like this when he's firing laser beams around the interior of your skull.

Art of Speed
Marketer: Nike
Brand: Nike
Title: "Art of Speed"
Agency: R/GA, New York

This is a long-form ad made to promote the produce-placement advertisement that makes up the "Art of Speed" online feature created by Nike and Gawker.com. It is, like everything else connected with this sprawling promotional project, a somewhat spastic visual pastiche that nearly explodes by, something like an out of control video game. Great red shoes visuals, though.

WEEK'S MOST REMEMBERED SPOT
NFL Road Mother
Marketer: Campbell's Soup Co.
Brand: Chunky Soups
Title: "Road Trip"
Agency: Y&R, New York

The mother of the Eagle's quarterback Donavan McNabb is an NFL road mother who makes sure all team members are eating their Campbell's Chunky Soup every day. This spot received the highest consumer recall score for the period of Aug. 16-29 in the bi-weekly Intermedia Advertising Group survey.

Garage Band for Scion
Marketer: Toyota
Brand: Scion
Title: "Garage Band"
Agency: Machads Garcia-Serra Publicidad, Coral Gables, Fla.

You don't need to speak Spanish to understand the infectious energy and youthful zeal of this Hispanic market ad for Toyota's Scion.

Digital Sports
Marketer: Electronic Arts
Brand: Madden Sports 2005
Title: "Here We Come"
Agency: See:, San Francisco

Editing a staccato of cuts from real NFL game footage and animations from EA's latest digital football game, this spot effectively demonstrates how lifelike make-believe joystick sports have become.

Fit This Shoe
Marketer: Nike/Footlocker
Brand: Nike
Title: "Shoes to Fill"
Agency: AKA Advertising, New York

Are you ready to fill Charles Barkley's shoes in a game that's as much a grueling job as it is a sport? Well, run right on over to your nearest Footlocker store and look for the man in the striped shirt. He'll let you fill all the Nikes you can pay for.

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