Calendar company signs sports partnership

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On Board Info, a London-based company that provides online calendar services, has released Infuzer, an ad-supported product that next month goes live with its first U.S. client, the SportingNews.com.

On Board has signed up 25 clients for Infuzer, which enables advertisers to embed relevant links into Internet event listings.

The software can be downloaded into electronic organizer calendars, such as Microsoft Corp.'s Microsoft Outlook, Palm operating systems and other digital calendar software. Advertisers include Macmillan USA, Reed Elsevier's Reed Exhibition Cos., the European SportingLife.com and Internet events guide Yack.com.

Copyright February 2001, Crain Communications Inc.

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