New Calif. anti-tobacco ads

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California state health officials unveiled six new anti-smoking TV spots, plus radio and outdoor work, from Asher/Gould Advertising, Los Angeles. The $13 million campaign is funded from state cigarette taxes. In one spot, a cancer sufferer addicted to cigarettes and whose larynx had been removed is shown smoking through a hole in her throat.

Copyright March 1997, Crain Communications Inc.

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