×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Calif. goes for green ads

Published on .

California Gov. Pete Wilson, as expected, has signed legislation that puts his state under the green advertising regulations developed by the Federal Trade Commission in 1992. California was the final state to accept the national standard; its stringent 1990 environmental law had been challenged in the courts by the American Advertising Federation, Association of National Advertisers and American Association of Advertising Agencies.

"This is a major victory for advertisers," said ANA Exec VP Dan Jaffe. "It will allow advertisers to truthfully advertise environmental qualities of their products nationally rather than having to have multiple advertisements because of differing rules."

Most Popular
In this article: