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(April 10, 2001) -- The California Department of Health Services this week breaks an outdoor and radio campaign aimed at reducing teen pregnancy.

Tagged "It's Up To Me," the campaign includes executions in both English and Spanish and is part of an overall $37.9 million state marketing program over three years focusing on teen pregnancy prevention. Other aspects of the program include campaigns providing information on the availability of state clinical services as well as urging men to take responsibility for pregnancy for adults to talk to their children.

Runyon Staltzman & Einhorn, Sacramento, Calif., is the agency behind the "It's Up To Me" campaign. -- Alice Z. Cuneo

Copyright April 2001, Crain Communications Inc.

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