California Lottery picks five finalists in review

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California Lottery named five finalists for a four-year, $135 million contract. Finalists are J. Walter Thompson USA, the incumbent, and Young & Rubicam, both San Francisco; Asher/Gould and Grey Advertising, both Los Angeles; and Rogge Effler & Partners, Santa Monica. Separately, Asher/Gould won renewal on the state's three-year, $49 million anti-smoking account.

Copyright November 1996, Crain Communications Inc.

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