California narrows anti-smoking review to Dailey, Ground Zero

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The California Department of Health Services, Sacramento, narrowed the review for its five year, $25 million-a-year anti-smoking account to two agencies, Dailey & Associates, West Hollywood, Calif., and Ground Zero, Marina del Rey. Other finalists were DGWB, Irvine, Calif., and Goodby, Silverstein & Partners, San Francisco. Incumbent was Asher & Partners, now Asher/Gal & Partners, Los Angeles. Deutsch, Marina del Rey, previously withdrew from the competition. The review is the first conducted under a new set of regulations established by the state to make it easier for a broad range of shops to compete for the business.

Copyright August 2000, Crain Communications Inc.

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