There is no admission fee or entry form. Ad Age editors will review TV and print ads and choose winners based on creative excellence.
Agencies should submit two copies of a tape of up to 15 of their 2001 best spots; and their best magazine, newspaper and out-of-home ads, preferably on a disk.
Include a list of all commercials, and put them on the tape in the following order: alcohol; apparel; cars; entertainment/media; financial services; grocery/retail/fast food; PSA; soft drinks; technology; toiletries; and miscellaneous.
To be eligible, work must have broken during 2001 in the U.S.
Send work to Ad Age Best, 711 Third Ave., New York, NY 10017-4036 by March 4 to be included in the judging. Ad Age Best winners will be announced in the May 6 issue. For details, see AdAge.com.
Separately, Agency Report questionnaires for 2002 have been emailed. If you need one, got to AdAge.com/arq. The deadline is Feb. 8.