Callaway Golf Co. inked controversial golfer John Daly to an endorsement deal for its Big Bertha woods and irons. Mr. Daly, 31, has seen his game and celebrity flicker as a result of his battles with alcoholism. A TV campaign, by Dailey & Associates, Los Angeles, and launching Thursday on ESPN, refers to Mr. Daly's recent rehabilitation with the line "Keep it straight, John." Mr. Daly's endorsement deal requires that he participate in an ongoing structured after-care program.
Copyright May 1997, Crain Communications Inc.