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Calvin breaks in shoes, spring ads

Published on .

Calvin Klein, New York, signed a worldwide licensing agreement with shoe manufacturer Rodolfo Zengarini, Monte Granaro, Italy, to produce men's shoes for the Calvin Klein Collection line. The footwear will be available for the fall 1999 collection at department stores and specialty retailers, and at Calvin Klein stores in major international cities. Separately, the designer breaks its spring campaign in the February issue of Vanity Fair. Advertising will include print and outdoor in 26 countries. Spending for the campaign, from in-house agency CRK Advertising, New York, has been estimated at $30 million.

Copyright January 1999, Crain Communications Inc.

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