Calvin Klein, a new fragrance for women, which will appear in stores later this summer. Truth Calvin Klein will be available in the U.S. and select global markets in August, with a full global roll-out slated for February 2001. As part of a campaign coodinated by in-house agency CRK, print ads featuring French model Aurelie Claudel will break in the June 26 issue of People, with ads following in other domestic and international magazines in August. TV ads will debut in the U.S. in August with international spots to follow.
Copyright June 2000, Crain Communications Inc.