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Calvin Klein hooks up with MTV.com to back ads

Published on .

Calvin Klein launches an ad campaign Feb. 1 for cK Calvin Klein Jeans. Developed by in-house agency CRK Advertising, New York, ads run through April 15. To support the campaign, Calvin Klein last week launched a microsite on MTV.com. The microsite developed by MTV.com will showcase musicians featured in the jeans campaign, including Lisa "Left Eye" Lopes, Macy Gray and Moby.

Copyright January 2000, Crain Communications Inc.

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