Calvin Klein launches kids underwear

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Calvin Klein Inc., New York, will launch a line of children's underwear next week with an outdoor and print campaign from in-house agency CRK Advertising. Print ads will break in March books including Martha Stewart Living and in Sunday's New York Times Magazine. Klein model Christy Turlington and children featured in the ads will unveil a board in New York's Times Square Feb. 18 to introduce the outdoor advertising.

Copyright February 1999, Crain Communications Inc.

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