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CALVIN KLEIN ROCKS WITH COLLEGE CONCERT TOUR

By Published on .

Calvin Klein is on a roll and shows no sign of letting up any time soon.

He seems to be defying authority in his latest marketing effort, the "Rock Your Pants Off" college concert tour and retail promotion the CK Calvin Klein jeans brand is sponsoring with Rolling Stone and Atlantic Records.

The double entendre was unintentional, said a spokeswoman for Rolling Stone. "The idea is just to have a good time. As a team effort, all three of us [Atlantic Records, Rolling Stone and Calvin Klein] came up with the theme."

"Rock Your Pants Off" concerts are slated for Oct. 3-14 in seven U.S. cities. Rolling Stone will run regional ads in its Sept. 21 issue touting the concerts. Postcards will be sent to Rolling Stone subscribers and distributed on college campuses.

Retail promotions include a pair of tickets with every $45 purchase as well as a compilation CD featuring the alternative bands performing in the tour. Point-of-purchase displays, including a video of the tour's artists, will also be used.

Few industry experts seemed concerned about the FBI's decision to investigate Calvin Klein Inc.'s controversial jeans campaign that featured young people, at least one of them underage, in suggestive poses.

"The FBI doesn't control advertising and I don't think this case falls under Knox," said Felix Kent, senior partner at Hall, Dickler, Kent, Friedman & Wood, a New York law firm specializing in advertising.

He was referring to the case of Pennsylvania State University graduate student Stephen A. Knox, convicted under child pornography laws of possession of three videotapes of young girls in bathing suits.

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