×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Calvin Klein, 'Rolling Stone' in jeans promo

Published on .

cK Calvin Klein Jeans will team up with Rolling Stone for a music-themed promotion in the Feb. 17 issue. Alternate cK Jeans ads featuring musicians Joshua Todd, Macy Gray or Moby will run on the back covers and 140,000 copies will be polybagged with a sampler CD featuring the artist in the ad. The special copies will be available at Tower Records, Blockbuster and Virgin Megatores nationwide and on newsstands in New York and Los Angeles. In-house agency CRK Advertising, New York, handles.

Copyright January 2000, Crain Communications Inc.

Most Popular
In this article: