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Calvin Klein, 'Rolling Stone' in jeans promo

Published on .

cK Calvin Klein Jeans will team up with Rolling Stone for a music-themed promotion in the Feb. 17 issue. Alternate cK Jeans ads featuring musicians Joshua Todd, Macy Gray or Moby will run on the back covers and 140,000 copies will be polybagged with a sampler CD featuring the artist in the ad. The special copies will be available at Tower Records, Blockbuster and Virgin Megatores nationwide and on newsstands in New York and Los Angeles. In-house agency CRK Advertising, New York, handles.

Copyright January 2000, Crain Communications Inc.

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