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Camdens launches with $25 million ad campaign

Published on .

Camdens, a corporate gift resource, launches its e-commerce site, with a $25 million print and radio advertising campaign aimed at underscoring its commitment to "class and elegance" for corporate gift giving. In one of the first print ads, a Faberge egg is featured with the headline stating, "Even in 19th century Russia, only a precious few business gifts were considered 'keepers,'" followed by the theme of Camdens as "the luxury of choice online." Ads will run in The New York Times, The Wall Street Journal, Barron's, and other business and trade magazines, including Business 2.0, Fast Company, Bloomberg Magazine, Variety and Women's Wear Daily. The media mix includes radio in New York, Los Angeles and San Francisco markets, running through the end of 1999. Vox, Fairfield, Conn., is agency of record.

Copyright October 1999, Crain Communications Inc.

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