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Camel Menthol goes wide

Published on .


R.J. Reynolds Tobacco Co. is rolling national this week with Camel Menthol, a menthol version of the flagship brand that had been testing in Buffalo and Chicago since October. Advertising is being handled by Camel agency Mezzina Brown, New York, and will feature Joe Camel.

Copyright January 1997, Crain Communications Inc.

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