Cameraworld.com, a Portland, Ore.-based online camera dealer, has launched its first major consumer advertising campaign in Seattle the week of March 1. The campaign's outdoor boards feature the company's Web address and the tagline, "Worth the drive." The campaign also will include cable TV spots and newspaper ads. Ad agency Livengood & Co., Portland, Ore., developed the campaign.
Copyright March 1999, Crain Communications Inc.