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First the campaign, now the book

Published on .

Bozell Worldwide's "Milk Mustache" campaign is the subject of its own book. Ballantine Books, New York, will release "The Milk Mustache Book" ($18) in September, written by Bozell Vice Chairman -Chief Creative Officer Jay Schulberg and described as a "behind the scenes look at America's favorite advertising campaign."

Copyright June 1998, Crain Communications Inc.

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