Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New campaign from Iberia Airlines

Published on .

Spain's Iberia Airlines reintroduces its brand in U.S. markets in a newspaper campaign via BBDO South, Atlanta, breaking June 22. Initial ads announce Iberia's code-sharing agreement with American Airlines on its New York-to-Madrid and Miami-to-Madrid routes. A second wave, breaking Aug. 31, announces Chicago-to-Madrid service with connecting service from other U.S. cities. Theme is "the best kept secret of European travel." Spending was not disclosed.

Copyright June 1998, Crain Communications Inc.

Most Popular
In this article: