New campaign for Wachovia Bank

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Wachovia Corp., Winston-Salem, N.C., next week launches new ads for Wachovia Bank taglined "Let's get started." Creative emphasizes the customer/bank relationship. The campaign will run predominantly in the Carolinas and Georgia markets Wachovia serves and includes outdoor, print, direct mail and TV. Long Haymes Carr, Winston-Salem, N.C., handles.

Copyright April 1997, Crain Communications Inc.

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