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New campaigns for McDonald's, VW

Published on .

McDonald's Corp. next month rounds out its summer promotions with an Olympics Game Giveaway, awarding trips to the Atlanta games as well as Reebok and Foot Locker merchandise and discounts. Instant win game pieces will be attached to beverages, double Big Mac boxes and double Quarter Pounder with Cheese packages. Leo Burnett USA, Chicago, handles McDonald's Olympic marketing.

Volkswagen of America unveiled its new ad campaign by its new agency, Arnold Fortuna Lawner & Cabot, Boston, Monday. The campaign, breaking nationally on TV, radio and newspapers Thursday, is aimed at upscale and up-and-coming drivers under 45. TV commercials poke fun at modern technology and urge drivers to break free.

Visa is launching a $5 million-plus national campaign featuring Elton John on all major networks and cable affiliates. The performer will appear in 30- and 60-second TV spots for Visa Gold created by BBDO, New York. The commercial shows Mr. John using his gold card to pay for hotel rooms for his tour entourage.

Domecq Importers is launching a new $5 million campaign for its premium tequila, Sauza Conmemorativo. The humorous ads, created by Cliff Freeman & Partners, New York, feature the theme "Life is harsh ... your tequila shouldn't be."

Copyright July 1995 Crain Communications Inc.

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