Campaigns short on icons

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TBWA/Chiat/Day's pirate flag is taking an increasingly corporate look as the Omnicom Group agency solidifies management worldwide under Jean-Marie Dru, now president-CEO, and in the Playa del Rey, Calif. offices, and its global New York headquarters. Most importantly, the agency buttoned down its Nissan account. Supporting the critical launch of the midsize Altima was a campaign referred to in introductory ads as "The cure is coming."

Also new in 2001 was TBWA/Connect, a unit attempting to better reach consumers. The breadth and depth of creative from Chairman-Worldwide Creative Director Lee Clow and crew remain strong though the agency known for its icons didn't produce any in 2001. Levi Strauss & Co.'s singing belly buttons helped put the jeans maker on girls' radar, while other work, particularly the Super Bowl "jeans donor" spot, produced little in terms of accolades or sales.

LOOKING AHEAD

The TBWA new-business machine, which didn't get the call on the year's biggest review-the $400 million AT&T Corp. competition-needs to score some wins, particularly in the West, while in New York, the agency continues its struggle to shore up creative.

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