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Campbell acquires soup brand

Published on .

Campbell Soup Co. purchased Liebig soups in France from Danone SA for $170 million. Campbell said sales are estimated at $75 million in France, the fourth-largest commercial soup market outside the U.S. BBDO, Paris, is currently the agency for Liebig soup, and is also a core agency on Campbell's roster.

Copyright October 1997, Crain Communications Inc.

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