A campaign for Swanson Broth from Campbell Soup Co., Camden, N.J., won the top prize in the Advertising Research Foundation's David Ogilvy Research Awards competition. The award honors the best use of research in creating and evaluating a campaign. The team behind Swanson's "How Much" campaign--Campbell, BBDO
Worldwide, New York, and IPSOS-ASI Market Research, Stamford, Conn.--won the David Ogilvy Research Trophy. Gold awards went to the teams on Miracle Whip and salad dressing campaigns from Kraft Foods, Glenview, Ill.
Copyright March 1998, Crain Communications Inc.