Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Campbell looking to consolidate roster

Published on .

Campbell Soup Co. is expected to consolidate its unwieldy agency roster in the next year. Currently six or more agencies handle the $230 million in business, including Bates USA, BBDO Worldwide, Saatchi & Saatchi Advertising and FCB/Leber Katz Partners, all New York; and Bayer Bess Vanderwarker, Chicago; and Temerlin McClain, Irving, Texas.

Most Popular
In this article: