Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Campbell earnings plunge 50%

Published on .

Campbell Soup Co., Camden, N.J., saw fourth-quarter earnings drop nearly 50% from a year ago, in large part due to a 4.5% decline in U.S. consumption of its soups in fiscal 2000. Preceding the Sept. 7 announcement of the fall in earnings to $59 million for the period ended July 30, Campbell had sought to remedy poor soup sales with new ready-to-serve items, easy-open tops and a return to the well-known "Mm! Mm! Good!'' campaign, announced yesterday. But those efforts aren't expected to affect earnings until at least after the first quarter of 2001, when earnings are expected to be 6 cents to 8 cents below analyst expectations, said President-CEO David Johnson.

Copyright September 2000, Crain Communications Inc.

Most Popular
In this article: