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Campbell-Ewald quits Casino account

Published on .

Citing "onerous" state licensing requirements, Campbell-Ewald, Warren, Mich., resigned as agency for MotorCity Casino, to open this fall in Detroit. A MotorCity spokesman said the casino will now use "a local firm and a Las Vegas firm" that he declined to identify. Spending was not disclosed. Campbell-Ewald won the account earlier this year. It said Michigan casino law would have required that "several hundred of our employees would have to fill out a very extensive questionnaire about the personal aspects of their lives" or be terminated. "It was clear that we didn't want to go down that road with our employees," a spokesman said.

Copyright August 1999, Crain Communications Inc.

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