The Chicago office of Bozell will be merged with Campbell Mithun, Minneapolis, said Campbell Mithun's president-CEO, Les Mouser, who was attracted to the $140 million operation's FoodWorks food service and association marketing capabilities.
Interpublic announced on Tuesday that the Bozell Chicago office would be shifted under McCann WorldGroup as part of the holding company's reorganization. Campbell Mithun announced the merger today.
"We've built our agency on full-contact marketing and that's what Bozell does," said Mr. Mouser. "They have scale and scope in their clients and specific practices, and we bring greater resources to their clients in things like Hispanic marketing via Casanova Pendrill and package design via Pederson Gesk."
Clients on Bozell's roster include Ace Hardware, Dairy Management, the National Pork Producers Council, the National Fluid Milk Processor Promotion Board, Weber Grills and the Wine Market Council.
"This is the best of several scenarios that could have occurred," said Tom Hayden, Bozell Chicago executive vice president and general manager. "I feel very comfortable that this is a very very good fit for us."
Mr. Hayden will continue to run the Chicago operations under the Campbell Mithun name. Other managers continuing with the unit are Mike Powell, executive creative director; Kim Donovan, director of strategic planning and research; Mary Krueger client service/media director; and John Schuller, director of the FoodWorks Group.
This will be the second time Campbell Mithun has a presence in Chicago. The agency first opened shop in the Windy City in 1943 and had a staff of 280 at its peak. But account losses, including that of the former Midway Airlines, led to cutbacks, and in 1994 the shop was bought by the now defunct David Cravit & Associates. -- Kate MacArthur
Copyright July 2001, Crain Communications Inc.