Burger King Corp. named Interpublic Group of Cos.' Campbell Mithun
, Minneapolis, as its U.S. kids advertising agency of record for the U.S., putting IPG one step closer to a sweep of the business (Ad Age
, Jan. 15). Last week, the Diageo-owned fast feeder awarded IPG shop McCann-Erickson Worldwide, New York, its U.S. general market adult advertising business.
Campbell Mithun beat finalists Grey Worldwide and incumbent Lowe Lintas & Partners, both New York, for the account, estimated between $70 million and $100 million. Burger King's total U.S. marketing budget is estimated at $400 million.
Copyright January 2001, Crain Communications Inc.