Campbell picks Desatnick as global ad VP

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Campbell Soup Co. named Rob Desatnick, director of global media, to VP-global advertising and promotion services, a new post. Corporate promotion, Web ads, media services and licensing now report to Mr. Desatnick. Separately, Campbell Oct. 17 launches a TV campaign for its Franco-American Superiore canned pasta via FCB/Leber Katz Partners, New York.

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