Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Campbell readies huge food drive

Published on .

Campbell Soup Co. this week announces what it's calling the "world's largest food drive," in conjunction with the National Association of Letter Carriers' "Stamp Out Hunger" program. Campbell will urge consumers in mailings to 90,000 households in 1,300 cities to put canned goods out on May 10 for distribution to local food banks. Spot radio, developed in-house, and point of purchase will support.

Copyright April 1997, Crain Communications Inc.

Most Popular
In this article: