Campbell recruits Kraft exec

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In a surprise move, Campbell Soup Co. hired away Margo Lowry, director of development for Kraft Foods' Post cereal unit. Ms. Lowry, known for new product savvy and as the developer of such new cereals as Cranberry Almond Crunch and Banana Nut Crunch, is also currently appearing in Post commercials from Grey Advertising, New York. Ms. Lowry officially joins Campbell June 16 as VP-new product development, U.S. grocery, where she will work on new products across nearly all Campbell categories.

Copyright June 1997, Crain Communications Inc.

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