×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Campbell sells Barilla

Published on .

Campbell Soup Co. has sold the marketing and manufacturing rights to Barilla pasta sauce back to Barilla America, the U.S. unit of parent Barilla Alimentare, Parma, Italy. Campbell said it is dropping the upscale, gourmet-style brand in order to focus on building its established Prego spaghetti sauce line. It was not immediately known whether Barilla agency Margeotes Fertitta & Partners, New York, would be retained; Barilla received very limited marketing support last year. Former Procter & Gamble Chairman Edward Artzt is executive director of Barilla in Italy.

In this article:
Most Popular