Campbell shakes shops

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Campbell Soup Co. yanked its business from Saatchi & Saatchi Advertising and Foote, Cone & Belding, New York, consolidating its $300 million account between BBDO Worldwide and Y&R Advertising, both New York. Primary soup shop BBDO adds the Pepperidge Farm business from Saatchi while FCB's Prego, Pace and Franco-American business will move to Y&R.

Campbell said that as a result, Y&R, which also handles Chunky soup, and BBDO, will evenly split billings at about $150 million apiece.

"Consolidating our advertising agencies will provide better focus, alignment and overall global capability as we continue to build our brands," said Campbell President-CEO Dale Morrison. "Powerful advertising is an essential ingredient of our growth plan. We remain committed to increasing advertising spending in the next few years."

Copyright November 1998, Crain Communications Inc.

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