Troubled Campbell Soup Co., Camden, N.J., June 1 announced sweeping executive shifts, aiming to lift sluggish sales and profits in North America. Marty Thrasher, president-North America soups and sauces, moves to the new post of president-Campbell North America. He will continue to oversee soups and sauces in the U.S. and Canada, and add responsibility for beverages in the U.S. and Mexico. In the latter capacity, Tim Callahan, president-beverages and Latin America, now reports to Mr. Thrasher and will "focus exclusively on our rapidly expanding beverage business along with Mexico and export opportunities," the company said. Andrew Hughson, president-Asia Pacific, moves to the new post of president-U.S. soups and sauces and is succeeded by John Doumani, who will add the Asia Pacific post to that of his current title as managing director-Australasia/PNG. Lisa Zakrajsek, formerly VP-U.S. soup, becomes VP-marketing services and will be succeeded by Jeremy Fingerman. In announcing the changes, Campbell President-CEO David Johnson said: "Recent results show that we must raise the bar in demanding strategy and innovation to increase market share and profitability. Accordingly, we have committed our most experienced soup and sauce marketing executives to this mission."
Copyright June 2000, Crain Communications Inc.