CAMPBELL SOUP READIES TEST OF IN-STORE KIOSKS

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Campbell Soup Co. has signed a deal with interactive multimedia developer InterMedia Inc., Timonium, Md., to conduct a six-month test of in-store kiosks in 75 to 100 stores on the East Coast. The kiosks, small enough to fit on store shelves, will offer information about Campbell products and the ability to print out recipes and coupons. The test could start as soon as April and expand nationwide if successful.

Intel to open Web site

Intel Corp. will open its World Wide Web home page Feb. 16. The site (http://www.intel.com/) includes product and corporate information for computer users and hardware and software developers. Poppe Tyson, Mountain View, Calif., implemented the graphical elements for general navigation through the Intel site.

Microsoft adds to online service

Microsoft Corp. named Marty Levin to the new post of creative director of interactive marketing for Microsoft Network, from manager of advertising and interactive marketing for broadband and online. He will be responsible for advertising on and for the Microsoft Network. Also, Microsoft signed 50 hardware and software companies, including Hewlett-Packard Co. and Borland International, as content providers for Microsoft Network. Notably absent from the list, however, are such big names as IBM and Compaq.

Other news:

The Wall Street Journal next month will offer Personal Journal, an electronic newspaper with ads from Charles Schwab Co. and Hewlett-Packard Co.... Raymond G. Boller was named senior VP-marketing and affiliate sales at GTE Main Street, Stamford, Conn., from VP-national accounts, Showtime Network.

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