Campbell, Sportsline team for promo

Published on .

Campbell Soup Co. will team with SportsLine USA for a consumer promotion launching this week, whereby Campbell will put the sports news Web site's URL on some 50 million units of its product, along with a picture of Wayne Gretzky, the National Hockey League star with whom Campbell has an endorsement deal.

Copyright October 1996 Crain Communications Inc.

In this article:
Most Popular