"It was less than 20," confirmed Tony Hopp, chairman and CEO of the Warren, Mich., firm. "Nobody ever likes to do it, but we have taken some very modest actions in terms of staff reductions."
Staff from both the Michigan headquarters and Los Angeles operations were notified today and Wednesday. While Mr. Hopp emphasized the agency is currently participating in several new business pitches, he pointed to the uncertain economy as the reason for the move.
"Overall I don't think it's a surprise to anyone in any market that this is a soft economy and there's an unsettledness of various clients," he said. "Clients are laying off people, tighting budgets and business is rough, and the ad and marketing industry is no different." -- Kate MacArthur
Copyright May 2001, Crain Communications Inc.