Canada.com chooses Rethink

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TORONTO--Internet portal canada.com has awarded without a pitch its advertising account to Vancouver-based Rethink, which was founded a few months ago by several former executives of Palmer Jarvis/ DDB Worldwide. For the past two years, Toronto-based canada.com has worked with Grey Interactive and Grey Advertising of Toronto. Rethink will work on national media and creative projects to generate awareness and promote canada.com.

Copyright March 2000, Crain Communications Inc.

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