Canada moved to ease a law designed to protect Canadian magazines from U.S. and foreign competition. Under a new amendment meant to head off a major trade fight with the U.S., Canada's Foreign Publishers Advertising Services Act would come into force only when the Canadian government feels it's needed. Canadian officials say this latest move will give both countries room for compromise and Canada will suggest the matter be taken to the World Trade Organization for a ruling. The bill, still needing approval by Parliament, would ban foreign magazines from carrying Canadian ads in special Canadian editions, known as "split run" titles.
Copyright February 1999, Crain Communications Inc.