×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Canada lures Yanks

Published on .

The Greater Montreal Convention & Tourism Bureau is breaking a $3.5 million fall/winter marketing and promotional campaign in U.S. magazines, newspapers and radio. A 12-page insert, entitled "Romantic Getaways a la Montreal," is running in November issues of Conde Nast titles GQ, Vogue, Gourmet and Conde Nast Traveler. Also included: a hockey promotion at Madison Square Garden, a theater event with the Brooklyn Academy of Music's Majestic Theater and a monthlong promotion, "Music a la Montreal," with HMV Records in New York. Marketel, Montreal, created the campaign.

Copyright November 1996, Crain Communications Inc.

Most Popular
In this article: