Canada is expected later in January to unveil graphic new health warnings for cigarette packages--warnings that reportedly may include color pictures of cancerous lungs and mouths. Health Canada has been working on the new rules since January 1999, when the federal agency announced plans to dramatically increase the scope of warnings on cigarette packages. One of the proposals calls for marketers to double to 60% the amount of space on their packages for stark new warnings. A Health Canada spokeswoman wouldn't discuss the new rules or confirm a newspaper report on specifics of the warnings. Health Minister Allan Rock has promised the sweeping tobacco regulations will make Canada a world leader in tough packaging standards.
Copyright January 2000, Crain Communications Inc.