Canada's cable firms look for agency for seven channel launch

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OTTAWA -- Vision.com, the consortium of Canada's largest cable television companies which work cooperatively on developing digital service, offering more product choice and service, and researching other telecommunications areas such as Internet access, may be looking for an ad agency to help it promote the package of seven new Canadian specialty television channels set to launch September 26th.

Initially, Vision.com had negotiated with four newly-licensed specialty channels - History Television, Teletoon, CTV News1 and The Comedy Network - but have just announced they will add three more services this fall, including Home and Garden Television, Space: The Imagination Station and Outdoor Life.

Richard Stursburg, president of the Canadian Cable Television Association and one of the key members of Vision.com, says the group has not yet decided whether to use one of the cable companies' agencies or select a new one. The initial four channels have been advertising separately over the summer, as well as consolidating efforts in a four-channel ad. The additional three channels are expected to do the same.

Copyright July 1997, Crain Communications Inc.

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