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Canada's CBC-TV awards media account to HYPN

Published on .

TORONTO--Canadian Broadcasting Corp. has appointed Harrison YoungPesonen & Newell, Toronto, to handle its $3 million media account.HYPN will handle planning and buying media for CBC-TV and Newsworld,a specialist cable news channel.

HYPN beat out a group of incumbent agencies that had previouslyhandled different parts of CBC's business, including The Media Co.,Genesis Media and Cossette Communication-Marketing, all of Toronto,and MacKinnon Calderwood of Mississauga, Ontario.Copyright July 1999, Crain Communications Inc.

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