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Canada's Indigo Books Music & More chooses new agency

Published on .

TORONTO--Indigo Books Music & More -- a Canadian retail chain selling books, music, paper products, candles and other home and personal accessories -- has chosen Vickers & Benson Advertising of Toronto as its new ad agency. V&B will continue to expand Toronto-based Indigo's "Blue your Mind" campaign, created by Indigo's former agency, Sharpe Blackmore Saffer, also of Toronto. The "blue'' in the campaign refers in part to Indigo's corporate color.

Copyright April 2000, Crain Communications Inc.

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